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L-Acoustics Names Dedicated Sales and Application Team to Build Presence in Middle East and India Regions

Chris Mead, Sales Manager and Rahul Samuel, Applications Engineer to fully focus on supporting and growing key vertical markets in MEA


MARCOUSSIS, France – January 2021 – L-Acoustics is pleased to announce the appointment of two regional industry experts to support existing partners and grow the company’s presence in key vertical markets, as well as with consultants, integrators, sound engineers, and end-users in the region. Over the last decade, the region has been successfully supported by L-Acoustics Sales Manager, Peter Owen, who will now concentrate his expertise on developing key territories in Russia and Eastern Europe.

The appointment of a new, dedicated, and locally-based team will allow the company to nurture new and closer relationships in the Middle East, India, and East Africa. Chris Mead, Sales Manager for the Middle East, India, and East Africa will build relationships and develop business in the region while Rahul Samuel, Application Engineer for the Middle East and India, will provide technical support, design assistance, and training to partners and projects throughout the area. “The Middle East and India regions are very diverse culturally yet share a common commitment to building innovative and technically advanced venues and entertainment experiences,” says Cédric Montrezor, Executive Director of Application at L-Acoustics. “This drive to excel and impress has led the region to dynamic growth – growth which remains resilient throughout the current difficult period.”

Chris Mead is tasked with building sales growth across the region, through forging and deepening relationships with current and future partners, identifying and developing new business opportunities, and growing brand awareness. Mead is a recognized industry professional with over 15 years of experience in the UK and the Middle East. He began his career designing and implementing AV solutions for end-users and most recently provided technical support and developed sales in the Middle East region for Meyer Sound. “L-Acoustics has achieved its leadership position in the market by developing outstanding products and establishing a global system of standards via a robust partner network,” expresses Mead. “The brand’s rapid growth in the integration market represents an exciting area of development. I look forward to contributing to the continued success of the company and our partners in the region.”

Rahul Samuel will be responsible for providing technical expertise to partners and projects throughout the Middle East and his native India. Samuel is an award-winning live sound engineer with over 15 years of experience as an Acoustic Consultant, FOH/Monitor and System Engineer, System Designer, and Educator. He has contributed to the production of some of India’s most spectacular live performances, and latterly representing Meyer Sound, providing technical support in the region. “The Middle East is home to some of the world’s biggest projects and they consistently surprise the world by exceeding known limitations,” describes Samuel. “This type of work requires the best minds from around the world and L-Acoustics excels at accompanying people and projects to achieve their technical best. I’m excited to be working alongside our partners to turn their visions into reality.”

Global Director of Business Development at L-Acoustics, Jochen Frohn concludes: “Clients and Partners in the Middle East and India have consistently shown an interest in premium products and a willingness to go the extra mile to achieve excellence and offer the most engaging audience experience. Having this locally based team, with Chris and Rahul’s combined expertise, will allow us to build deeper relationships and offer outstanding support to clients in a region that continues to take a more central role in the strategic growth of L-Acoustics.”