Press Release

L-Acoustics Brings The Magic of Sound to Terra Solis, Tomorrowland’s Unique Dubai Destination L-Acoustics Brings The Magic of Sound to Terra Solis, Tomorrowland’s Unique Duba...

K Series

Levels AV delivers the K Series audio system to an oriental-chic desert oasis, bringing world-class audio quality to a multi-purpose entertainment destination.

DUBAI, UAE – October 2023 – Nestled amidst picturesque Arabian sand dunes, Terra Solis is the latest jewel in Dubai’s crown of premium desert destinations. Created by Tomorrowland, one of the most iconic electro-music festivals in the world, and unveiled earlier this year, the new multi-purpose venue is located just 40 minutes outside Dubai. Featuring luxurious accommodation options, a dazzling swimming pool, and a host of quintessential Tomorrowland elements, including a restaurant, a bar, and a shisha lounge, this oriental-chic desert oasis sprawls over a vast expanse of 371,000 square meters, seamlessly blending music, entertainment, and gastronomic delights into one unforgettable experience for its visitors. Working in close partnership with L-Acoustics integrator partner in Dubai, Levels AV has meticulously designed and delivered an L-Acoustics K3 system that injects the manufacturer’s iconic sonic signature into this one-of-a-kind venue, setting the stage for an unparalleled sensory journey. 

“We were delighted when Tomorrowland’s partner company approached us for this project,” says Richard Prior, Head of Operations at Levels AV. “They wanted the very best audio for their venue, and as we have a long-standing relationship with L-Acoustics, we recommended them as the top choice, which perfectly aligned with their view of L-Acoustics as an industry leader. We created a detailed specification for the sound systems, including L-Acoustics K3, KS28s, and Syva with SB15m, as well as A10 and KS21 in the DJ booth.”

Prior explains that during the installation process that began in September, there were some challenges due to the venue’s location. 

“Logistically, it was quite tricky to get to because you have to drive out into the desert,” he notes. “Other than this, we had no sound-related issues, except for the need to conduct on-site tests before the actual installation.” The tests were necessary due to the amphitheater’s unique design. Featuring a man-made sand dune at one end, which created some tricky reflections, the team had to make precise measurements to ensure a flawless sound experience. “There was one hell of a slapback that we had to consider, which we did by adjusting positions and optimizing the system output. We managed to get it working perfectly, and it has sounded great ever since the venue was opened,” he adds.

Featuring a circular layout, the amphitheater occupies the top part of the circle and is used mainly for concerts and large-scale events, with a bar in the center and a pool area at the bottom of the circle.

Four ground-stacked L-Acoustics K3 with two KS28 subs are installed in the pool area, controlled via LA12X amplified controllers. According to Prior, the system is designed to be flexible and expandable, allowing their technical team to add more K3 and KS28 boxes for larger events and concerts. “We’ve created a versatile sound system that can cater to any occasion,” he adds.

While the K3 system handles most of the sound in the pool area during the day, the focus of the entertainment shifts to the DJ booth located in the center of the complex in the evening. To ensure a continuous audio experience, the team installed Syva, Syva Low, and SB15 subs behind the DJ booth, ensuring coverage of the entire bar area with evenly distributed sound.

“Syva is probably my favorite loudspeaker at the moment,” says Prior. “It’s compact in size with an elegant design and packs a serious punch that I absolutely love!” 

Prior notes that the partnership with a prestigious brand like Tomorrowland and their ongoing work with L-Acoustics has paved the way for several significant projects this year. “Our association with L-Acoustics has raised our profile, and it’s all working in our favor. We have an exciting 2024 and 2025 coming up, not to mention this year, with many projects in the pipeline, both here in Dubai and in Saudi Arabia,” he says.

With the venue’s team planning to host around eight large-scale, Tomorrowland-style events annually, Prior and the Levels AV team are assured an ongoing partnership between Terra Solis, with multiple opportunities to enhance the installed system by providing L-Acoustics rental systems. 

“The popularity of L-Acoustics in the Middle East has surged in recent years,” he concludes. “The brand has become the industry reference system, and its reputation for exceptional sound quality has made it a highly sought-after brand in Dubai, where customers demand the very best. We’ve had the pleasure of installing L-Acoustics systems in some of the most prestigious venues in the city, including the Terra Solis project, and our clients have been blown away by the quality of sound, with many of them specifically seeking out L-Acoustics as their preferred sound system. As a result, we get a lot of business through word of mouth from people who have visited our venues and experienced their systems. We’re proud to be associated with L-Acoustics. It’s a great partnership.”