{"id":826894,"date":"2025-07-22T12:58:50","date_gmt":"2025-07-22T10:58:50","guid":{"rendered":"https:\/\/www.l-acoustics.com\/?post_type=press-release&#038;p=826894"},"modified":"2025-07-23T15:19:00","modified_gmt":"2025-07-23T13:19:00","slug":"l-acoustics-advances-audio-industry-sustainability-with-magreesource-partnership-and-investment","status":"publish","type":"press-release","link":"https:\/\/www.l-acoustics.com\/fr\/press-releases\/l-acoustics-advances-audio-industry-sustainability-with-magreesource-partnership-and-investment\/","title":{"rendered":"L-Acoustics Advances Audio Industry Sustainability with MagREEsource Partnership and Investment"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>MARCOUSSIS, France \u2013 July 2025 \u2013<\/strong>&nbsp;L-Acoustics, a global leader in professional audio, today announced its strategic investment in French-based MagREEsource. It has also established exclusive partner rights in the professional audio industry for sustainable and sovereign, European-based rare earth magnets critical to loudspeaker manufacturing.<\/p>\n\n\n\n<p>This forward-looking partnership introduces a breakthrough circular economy model for the professional audio industry through innovative magnet recycling and manufacturing technology. By investing in MagREEsource, L-Acoustics is supporting a startup partner that will allow the loudspeaker manufacturer to significantly reduce its environmental footprint while diversifying its supply sources for neodymium magnets essential to loudspeaker manufacturing. This strategic move demonstrates L-Acoustics\u2019 commitment to environmental stewardship while enhancing supply chain resilience.<\/p>\n\n\n\n<p>For L-Acoustics, this collaboration represents a transformative approach to sustainable manufacturing in the audio industry. The proprietary recycling technology of MagREEsource enables 100% recovery of neodymium magnets from various sources, including loudspeakers, electric vehicle engines, and wind turbines generators, transforming them into high-performance magnets made with 100% recycled material. This circular process drastically reduces the environmental impact compared to traditional magnet production methods.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"977\" data-id=\"826895\" src=\"\/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-erick-petit-1024x977.jpg\" alt=\"Erick Petit, President and Co-founder of MagREEsource\" class=\"wp-image-826895\" srcset=\"\/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-erick-petit-1024x977.jpg 1024w, \/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-erick-petit-300x286.jpg 300w, \/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-erick-petit-768x733.jpg 768w, \/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-erick-petit.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Erick Petit, President and Co-founder of MagREEsource<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"826897\" src=\"\/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-herve-guillaume-819x1024.jpg\" alt=\"Herv\u00e9 Guillaume, co-CEO of professional audio L-Acoustics Group \" class=\"wp-image-826897\" srcset=\"\/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-herve-guillaume-819x1024.jpg 819w, \/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-herve-guillaume-240x300.jpg 240w, \/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-herve-guillaume-768x960.jpg 768w, \/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-herve-guillaume.jpg 960w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><figcaption class=\"wp-element-caption\">Herv\u00e9 Guillaume, co-CEO of L-Acoustics Group<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>\u201cThe strategic investment and partnership with MagREEsource represent a significant advancement in our sustainability journey,\u201d said <a href=\"https:\/\/www.l-acoustics.com\/about-us\/leadership-team\/#tab-group-0-2\" target=\"_blank\" rel=\"noreferrer noopener\">Herv\u00e9 Guillaume<\/a>, CEO at L-Acoustics Group. \u201cBy securing exclusive access to this revolutionary technology for the professional audio sector, we are not only reducing our environmental footprint but also strengthening our supply chain resilience and delivering on our commitment to responsible innovation. We\u2019re proud to support a promising startup whose breakthrough technology has the potential to transform sustainability practices across multiple industries. The ability to recycle nearly 100% of magnet materials from diverse sources creates a true circular economy model that can benefit the audio sector and beyond.\u201d<\/p>\n\n\n\n<p>\u201cThis partnership with L-Acoustics represents a pivotal moment for MagREEsource,&#8221; said Erick Petit, President and Co-founder of MagREEsource. \u201cTheir strategic investment provides crucial resources that will accelerate our growth and technology development. This collaboration with a global industry leader validates our approach and opens potential opportunities for innovation in the professional audio sector. Together, with our circular \u2018magnet-to-magnet\u2019 model, we\u2019re creating a sustainable and sovereign, circular supply chain for rare earth magnets that addresses critical environmental and resource challenges while demonstrating how established companies and disruptive startups can partner to drive innovation with the process and to the final loudspeaker design and conception.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"826899\" src=\"\/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-1-1024x683.jpg\" alt=\"L-Acoustics professional audio will partner with MagREEsource for innovative magnet recycling and manufacturing technology\" class=\"wp-image-826899\" srcset=\"\/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-1-1024x683.jpg 1024w, \/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-1-300x200.jpg 300w, \/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-1-768x512.jpg 768w, \/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">L-Acoustics will partner with MagREEsource for\u00a0innovative magnet recycling and manufacturing technology<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"826901\" src=\"\/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-2-1024x683.jpg\" alt=\"MagREEsource will expand to a full-scale MagFactory by 2028, capable of producing 1,000 tons per year.\" class=\"wp-image-826901\" srcset=\"\/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-2-1024x683.jpg 1024w, \/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-2-300x200.jpg 300w, \/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-2-768x512.jpg 768w, \/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-2.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">MagREEsource will expand to a full-scale MagFactory by 2028, capable of producing 1,000 tons per year.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>The environmental benefits of this partnership are substantial. A recycled magnet from MagREEsource produces 91% less carbon dioxide than traditionally manufactured magnets from newly extracted materials\u2014just 6 kg of CO\u2082 compared to 67.6 kg for conventional manufactured magnets. Additionally, the recycling process uses 86% less water, saving approximately 1,187 liters per kilogram of magnet produced.<\/p>\n\n\n\n<p>The new partnership opens possibilities for future recycling initiatives within L-Acoustics&#8217; ecosystem. Potential opportunities include exploring end-of-life magnet collection hubs and integration of new designs using recycled magnetic materials in future product development. These forward-looking approaches align with L-Acoustics\u2019 sustainability vision and could contribute to reducing industry dependence on newly extracted rare earth elements.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"826903\" src=\"\/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-3-1024x683.jpg\" alt=\"The proprietary recycling technology of MagREEsource enables 100% recovery of neodymium magnets\" class=\"wp-image-826903\" srcset=\"\/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-3-1024x683.jpg 1024w, \/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-3-300x200.jpg 300w, \/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-3-768x512.jpg 768w, \/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-3.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The proprietary recycling technology of MagREEsource enables 100% recovery of neodymium magnets<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"826905\" src=\"\/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-4-1024x683.jpg\" alt=\"L-Acoustics' professional audio investment in MagREEsource will\u00a0 significantly reduce its environmental footprint while diversifying its supply sources for neodymium magnets essential to loudspeaker manufacturing\" class=\"wp-image-826905\" srcset=\"\/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-4-1024x683.jpg 1024w, \/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-4-300x200.jpg 300w, \/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-4-768x512.jpg 768w, \/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-4.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">L-Acoustics&#8217; investment in MagREEsource will\u00a0 significantly reduce its environmental footprint while diversifying its supply sources for neodymium magnets essential to loudspeaker manufacturing<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"461\" data-id=\"826907\" src=\"\/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-5-1024x461.jpg\" alt=\"A recycled magnet from MagREEsource produces 91% less carbon dioxide than traditionally manufactured magnets\" class=\"wp-image-826907\" srcset=\"\/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-5-1024x461.jpg 1024w, \/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-5-300x135.jpg 300w, \/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-5-768x346.jpg 768w, \/wp-content\/uploads\/2025\/07\/la-magreesource-partnership-5.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">A recycled magnet from MagREEsource produces 91% less carbon dioxide than traditionally manufactured magnets<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>The current pilot facility of MagREEsource in Noyarey, France can process 80 tons of magnets annually, with plans to expand to a full-scale MagFactory by 2028 capable of producing 1,000 tons per year. This innovative approach has garnered significant support from European institutions and their future MagFactory project was awarded last month \u201cEuropean Strategic Project under Critical Raw Materials Act.\u201d<\/p>\n\n\n\n<p>Press release assets are found by <a href=\"https:\/\/medialibrary.l-acoustics.com\/bOw1IO2sK\" target=\"_blank\" rel=\"noreferrer noopener\">clicking here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MARCOUSSIS, France \u2013 July 2025 \u2013&nbsp;L-Acoustics, a global leader in professional audio, today announced its strategic investment in French-based MagREEsource. It has also established exclusive partner rights in the professional audio industry for sustainable and sovereign, European-based rare earth magnets critical to loudspeaker manufacturing. This forward-looking partnership introduces a breakthrough circular economy model for the [&hellip;]<\/p>\n","protected":false},"author":56,"featured_media":826905,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"news_tags":"","tags_api":"","footnotes":""},"news-tag":[],"class_list":["post-826894","press-release","type-press-release","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Professional Audio Industry Advances in Sustainability with MagREEsource Partnership and Investment- L-Acoustics<\/title>\n<meta name=\"description\" content=\"L-Acoustics, a global leader in professional audio, today announced its strategic investment in French-based MagREEsource.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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