{"id":654001,"date":"2025-03-07T18:15:50","date_gmt":"2025-03-07T17:15:50","guid":{"rendered":"https:\/\/www.l-acoustics.com\/?post_type=press-release&#038;p=654001"},"modified":"2025-04-22T03:38:11","modified_gmt":"2025-04-22T01:38:11","slug":"l-acoustics-x-series-brings-concert-hall-performance-to-atlantis-the-royals-grand-lobby","status":"publish","type":"press-release","link":"https:\/\/www.l-acoustics.com\/fr\/press-releases\/l-acoustics-x-series-brings-concert-hall-performance-to-atlantis-the-royals-grand-lobby\/","title":{"rendered":"L-Acoustics X Series Brings Concert-Hall Performance to Atlantis The Royal&#8217;s Grand Lobby"},"content":{"rendered":"\n<p><em>Luxury resort raises hospitality audio standards with CTME-installed professional sound system<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Dubai, UAE &#8211; March 2025<\/strong>&nbsp;\u2013 Setting a new benchmark in luxury hospitality, Atlantis The Royal has installed an L-Acoustics professional sound system in its grand lobby, elevating the standard for hotel audio solutions. The installation delivers the same audio excellence found in the world&#8217;s most prestigious concert venues while meeting the distinct requirements of this architectural marvel.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"654007\" src=\"\/wp-content\/uploads\/2025\/03\/la-atlantis-the-royal-1-1024x683.jpg\" alt=\"Atlantis The Royal hotel boasts an L-Acoustics professional sound system in its grand lobby providing concert-hall grade audio to its guests\" class=\"wp-image-654007\" srcset=\"\/wp-content\/uploads\/2025\/03\/la-atlantis-the-royal-1-1024x683.jpg 1024w, \/wp-content\/uploads\/2025\/03\/la-atlantis-the-royal-1-300x200.jpg 300w, \/wp-content\/uploads\/2025\/03\/la-atlantis-the-royal-1-768x512.jpg 768w, \/wp-content\/uploads\/2025\/03\/la-atlantis-the-royal-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Atlantis The Royal hotel boasts an L-Acoustics professional sound system in its grand lobby providing concert-hall grade audio to its guests<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p><strong>Where Architecture Meets Acoustic Excellence<\/strong><\/p>\n\n\n\n<p>The grand lobby of Atlantis The Royal presents an awe-inspiring first impression: an expansive space spanning 80 meters, with soaring 20-meter ceilings and dramatic floor-to-ceiling glass walls. This impressive architecture created a unique challenge \u2013 to deliver concert hall audio quality while preserving the visual sophistication of one of Dubai&#8217;s most striking interior spaces.<\/p>\n\n\n\n<p>&#8220;The brief called for an audio system that could meet the highest professional standards while respecting the lobby&#8217;s dramatic architecture,&#8221; explains Huw Godfrey, Head of System Integration at Creative Technology Middle East (CTME). &#8220;We designed a discreet solution that delivers exceptional versatility \u2013 providing both refined background music and concert-quality live performances without compromise \u2013 even in a space defined by soaring glass walls and reflective surfaces.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"654009\" src=\"\/wp-content\/uploads\/2025\/03\/la-atlantis-the-royal-2-1024x683.jpg\" alt=\"\u00a0CTME designed a discrete L-Acoustics professional sound solution that delivers both refined background music and concert-quality live performances without compromise\" class=\"wp-image-654009\" srcset=\"\/wp-content\/uploads\/2025\/03\/la-atlantis-the-royal-2-1024x683.jpg 1024w, \/wp-content\/uploads\/2025\/03\/la-atlantis-the-royal-2-300x200.jpg 300w, \/wp-content\/uploads\/2025\/03\/la-atlantis-the-royal-2-768x512.jpg 768w, \/wp-content\/uploads\/2025\/03\/la-atlantis-the-royal-2.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">&nbsp;CTME designed a discrete L-Acoustics professional sound solution that delivers both refined background music and concert-quality live performances without compromise<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p><strong>Invisible Integration, Impeccable Performance<\/strong><\/p>\n\n\n\n<p>RAL custom-coloured L-Acoustics X Series and S Series speakers blend seamlessly into the architectural elements while delivering uniform coverage across multiple levels. The system seamlessly transitions from providing a subtle ambiance during daytime hours to powering vibrant evening performances \u2013 all while remaining virtually invisible to guests.<\/p>\n\n\n\n<p>Danny Lord, Senior Project Manager at CTME, emphasises the guest experience: &#8220;We&#8217;ve created an audio environment that enhances the space, complementing the venue&#8217;s architectural magnificence while delivering exceptional sound quality.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"654011\" src=\"\/wp-content\/uploads\/2025\/03\/la-atlantis-the-royal-3-1024x683.jpg\" alt=\"RAL custom-coloured L-Acoustics speakers blend seamlessly into the architectural elements\" class=\"wp-image-654011\" srcset=\"\/wp-content\/uploads\/2025\/03\/la-atlantis-the-royal-3-1024x683.jpg 1024w, \/wp-content\/uploads\/2025\/03\/la-atlantis-the-royal-3-300x200.jpg 300w, \/wp-content\/uploads\/2025\/03\/la-atlantis-the-royal-3-768x512.jpg 768w, \/wp-content\/uploads\/2025\/03\/la-atlantis-the-royal-3.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">RAL custom-coloured L-Acoustics speakers blend seamlessly into the architectural elements<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p><strong>Technical Excellence Behind the Scenes<\/strong><\/p>\n\n\n\n<p>&#8220;L-Acoustics was chosen for its ability to seamlessly connect to the existing Q-SYS infrastructure, provide custom RAL colour options, and deliver a sleek design that could be invisibly integrated into the space,&#8221; continues Danny Lord, Senior Project Manager at CTME.<\/p>\n\n\n\n<p>The installation takes advantage of L-Acoustics&#8217; most architecturally refined products. The ultra-slim <a href=\"https:\/\/www.l-acoustics.com\/products\/syva\/\" target=\"_blank\" rel=\"noreferrer noopener\">Syva<\/a> colinear arrays, measuring just 170mm wide, integrate perfectly into architectural columns and wall edges, while compact <a href=\"https:\/\/www.l-acoustics.com\/products\/soka\/\" target=\"_blank\" rel=\"noreferrer noopener\">Soka<\/a> speakers disappear into the structure&#8217;s design elements. Fourteen <a href=\"https:\/\/www.l-acoustics.com\/products\/5xt\/\" target=\"_blank\" rel=\"noreferrer noopener\">5XT<\/a> coaxial enclosures are cleverly concealed within the wall moldings at height, providing precise coverage to the upper levels of the space. This carefully positioned array of speakers ensures consistent, high-quality sound throughout the expansive lobby. The system is completed by four <a href=\"https:\/\/www.l-acoustics.com\/products\/sb10i\/\" target=\"_blank\" rel=\"noreferrer noopener\">SB10i<\/a> and six <a href=\"https:\/\/www.l-acoustics.com\/products\/syva-low\/\" target=\"_blank\" rel=\"noreferrer noopener\">Syva Low<\/a> subwoofers for rich, deep low-end frequencies, with four <a href=\"https:\/\/www.l-acoustics.com\/products\/la2xi\/\" target=\"_blank\" rel=\"noreferrer noopener\">LA2Xi<\/a> and two <a href=\"https:\/\/www.l-acoustics.com\/products\/la4x\/\" target=\"_blank\" rel=\"noreferrer noopener\">LA4X<\/a> amplified controllers providing power and two Auvitran AVBx3 audio networking devices ensuring seamless integration and control.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"654013\" src=\"\/wp-content\/uploads\/2025\/03\/la-atlantis-the-royal-4-683x1024.jpg\" alt=\"The L-Acoustics professional sound system meets the highest professional standards while respecting the lobby's dramatic architecture\" class=\"wp-image-654013\" srcset=\"\/wp-content\/uploads\/2025\/03\/la-atlantis-the-royal-4-683x1024.jpg 683w, \/wp-content\/uploads\/2025\/03\/la-atlantis-the-royal-4-200x300.jpg 200w, \/wp-content\/uploads\/2025\/03\/la-atlantis-the-royal-4-768x1152.jpg 768w, \/wp-content\/uploads\/2025\/03\/la-atlantis-the-royal-4.jpg 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">The L-Acoustics professional sound system meets the highest professional standards while respecting the lobby&#8217;s dramatic architecture<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"654015\" src=\"\/wp-content\/uploads\/2025\/03\/la-atlantis-the-royal-5-683x1024.jpg\" alt=\"Atlantis The Royal\u2019s grand lobby boasts concert-hall sound with an L-Acoustics professional sound system\" class=\"wp-image-654015\" srcset=\"\/wp-content\/uploads\/2025\/03\/la-atlantis-the-royal-5-683x1024.jpg 683w, \/wp-content\/uploads\/2025\/03\/la-atlantis-the-royal-5-200x300.jpg 200w, \/wp-content\/uploads\/2025\/03\/la-atlantis-the-royal-5-768x1152.jpg 768w, \/wp-content\/uploads\/2025\/03\/la-atlantis-the-royal-5.jpg 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">Atlantis The Royal\u2019s grand lobby boasts concert-hall sound with an L-Acoustics professional sound system<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>The result is a transformative audio experience that demonstrates how professional sound can elevate the luxury hospitality experience. The L-Acoustics solution proves that world-class audio performance can be achieved while maintaining the visual refinement expected in premium spaces.<\/p>\n\n\n\n<p>Press release assets are found by <a href=\"https:\/\/medialibrary.l-acoustics.com\/p?t=bjklew7BH#\/share\" target=\"_blank\" rel=\"noreferrer noopener\">clicking here<\/a>.<a href=\"https:\/\/eur01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Folex.cmail19.com%2Ft%2Fy-l-cdrkuty-hrlyfduut-y%2F&amp;data=05%7C02%7Ccamille.palmich%40l-acoustics.com%7C8c0370127b724b13a9a508dd5c918561%7C68e431e8d632483eae79f28a7b4c69e6%7C0%7C0%7C638768502279163879%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=pPM0ymCWnBGwye25KqZ5%2BG4frCiC1pjg7oIyB9iIK3U%3D&amp;reserved=0\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Luxury resort raises hospitality audio standards with CTME-installed professional sound system Dubai, UAE &#8211; March 2025&nbsp;\u2013 Setting a new benchmark in luxury hospitality, Atlantis The Royal has installed an L-Acoustics professional sound system in its grand lobby, elevating the standard for hotel audio solutions. The installation delivers the same audio excellence found in the world&#8217;s [&hellip;]<\/p>\n","protected":false},"author":56,"featured_media":654007,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"news_tags":"","tags_api":"","footnotes":""},"news-tag":[],"class_list":["post-654001","press-release","type-press-release","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>X Series Professional Sound System at the Atlantis Grand Lobby - L-Acoustics<\/title>\n<meta name=\"description\" content=\"Luxury resort raises hospitality audio standards with CTME-installed L-Acoustics professional sound system for Atlantis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.l-acoustics.com\/fr\/press-releases\/l-acoustics-x-series-brings-concert-hall-performance-to-atlantis-the-royals-grand-lobby\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"X Series Professional Sound System at the Atlantis Grand Lobby - 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