{"id":16127,"date":"2021-07-15T22:47:48","date_gmt":"2021-07-15T20:47:48","guid":{"rendered":"https:\/\/www.l-acoustics.com\/?post_type=hot-news&p=16127"},"modified":"2023-06-26T10:49:05","modified_gmt":"2023-06-26T08:49:05","slug":"bmw-ix-electric-suv-china-launch-driven-by-l-isa-immersive-hyperreal-sound","status":"publish","type":"press-release","link":"https:\/\/www.l-acoustics.com\/fr\/press-releases\/bmw-ix-electric-suv-china-launch-driven-by-l-isa-immersive-hyperreal-sound\/","title":{"rendered":"BMW iX Electric SUV China Launch Driven by L-ISA Immersive Hyperreal Sound"},"content":{"rendered":"\n

Jin Shaogang and Hangzhou Das Wumei Technology Co. create real-time immersive sound by combining L-ISA and BlackTrax<\/em><\/p>\n\n\n\n

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SHANGHAI, China \u2013 July 2021 \u2013<\/strong> China\u2019s first-ever BMW Group Night held at the Shanghai World Expo Exhibition & Convention Center saw the German automobile giant unveiling the latest model in its electric vehicle series, the BMW iX SUV. Surrounded by BMW owners, car dealership executives, and media, the spectacle marked the tenth anniversary of the BMW i Series, the company\u2019s sub-brand dedicated to innovations in electric vehicles. The iX takes its place at the summit of BMW\u2019s electric lineup, showcasing the latest technology from the luxury brand. <\/p>\n\n\n\n

To accompany the most technologically advanced model in the manufacturer\u2019s lineup, BMW called on the most advanced production technology. A 120-meter-deep stage, surrounded on three sides by LED screens, was created for the spectacular event visuals. Not stopping there, BMW invited Academy Award-winner Hans Zimmer to create an electronic soundtrack to accompany the iX debut. <\/p>\n\n\n\n

To further immerse the audience in the show, producers Beijing Junwei Renhe Event Management Co. asked one of China\u2019s top sound engineers, Jin Shaogang, to design a 360\u00b0 sound system for the event. Having worked with L-ISA<\/a> immersive sound technology for the 2019 season of Sing! China<\/a><\/em>, Mr. Shaogang knew that the technology would be the perfect way to galvanize the audience\u2019s sense of sight and sound. Mr. Shaogang specified an L-ISA configuration supplied by Hangzhou Das Wumei Technology Co. With its large L-Acoustics inventory and well-trained engineers, the company was the ideal sound engineering partner for this inaugural brand event in China. <\/p>\n\n\n\n

The L-ISA immersive sound configuration consisted of five hangs of eight L-Acoustics Kara<\/a> spread across the stage area, while nine arrays of two L-Acoustics A10 – one Focus<\/a> and one Wide<\/a> each – surrounded the sides and back of the audience. Six KS28<\/a> subwoofers per side provided low-end rumble, and eight X1<\/a>5<\/a> HiQ<\/a> ensured onstage monitoring. 24 LA12X<\/a> amplified controllers powered the entire system. <\/p>\n\n\n\n

On the massive stage, the electric purr of the BMW iX would provide little sonic impact. To give the audience the visceral feeling of being inside the powerful iX, Mr. Shaogang captured 360\u00b0 surround recordings of the BMW iX engine and its movements with the assistance of L-Acoustics Asia Pacific Director of Application Project Alvin Koh. For the live show, the onstage iX was equipped with a BlackTrax infrared sensor for real-time tracking. Seamlessly integrated into the L-ISA Controller<\/a>, the BlackTrax movements triggered the engine sound recordings in real-time with the onstage car. When mixed live with the presenter\u2019s speech and a world-class soundtrack, a captivating, exhilarating sensory experience profoundly affected the audience; a few stood up and applauded some of the most impactful moments. In addition, a representative from BMW Group China expressed his delight with one of the best product presentations he had ever experienced. <\/p>\n\n\n\n

\u201cThe natural and vivid experience of L-ISA Immersive Hyperreal Sound elevated the show to greater heights,\u201d explains Mr. Koh from L-Acoustics. \u201cThanks to the astute technical vision of Mr. Shaogang, and the collaboration between various partners involved in this show, we were all proud to present a brilliant dual-sensory show for BMW and the audience,\u201d he concludes. <\/p>\n\n\n\n

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China\u2019s first-ever BMW Group Night at The Shanghai World Expo Exhibition & Convention Center<\/figcaption><\/figure>\n\n\n\n
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L-ISA software delivers natural and vivid immersive Hyperreal sound from the control booth<\/figcaption><\/figure>\n\n\n\n
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Five hangs of eight L-Acoustics Kara rigged up and spread across the stage area<\/figcaption><\/figure>\n\n\n\n
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A line array of eight L-Acoustics Kara rigged up by Hangzhou Das Wumei Technology Co.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

China\u2019s BMW Group Night at the Shanghai World Expo Exhibition & Convention Center unveiled the BMW iX SUV in L-ISA Immersive Hyperreal Sound.<\/p>\n","protected":false},"author":7,"featured_media":16132,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"news_tags":"","tags_api":"","footnotes":""},"news-tag":[],"class_list":["post-16127","press-release","type-press-release","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nBMW iX Electric SUV Driven by L-ISA - L-Acoustics<\/title>\n<meta name=\"description\" content=\"China\u2019s BMW Group Night at the Shanghai World Expo Exhibition & Convention Center unveiled the BMW iX SUV in L-ISA Immersive Hyperreal Sound.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/app-lacoustics-itd-prd.azurewebsites.net\/press-releases\/bmw-ix-electric-suv-china-launch-driven-by-l-isa-immersive-hyperreal-sound\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMW iX Electric SUV China Launch Driven by L-ISA Immersive Hyperreal Sound - 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