{"id":10101,"date":"2021-01-07T23:54:00","date_gmt":"2021-01-07T22:54:00","guid":{"rendered":"https:\/\/www.l-acoustics.com\/?post_type=hot-news&#038;p=10101"},"modified":"2023-08-10T18:21:32","modified_gmt":"2023-08-10T16:21:32","slug":"l-acoustics-supports-namms-believe-in-music-week","status":"publish","type":"press-release","link":"https:\/\/www.l-acoustics.com\/fr\/press-releases\/l-acoustics-supports-namms-believe-in-music-week\/","title":{"rendered":"L-Acoustics Supports NAMM\u2019s Believe in Music Week"},"content":{"rendered":"\n<p><em>Virtual Marketplace booth to offer eight new video sessions on a variety of topics<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<strong>CARLSBAD, California \u2013 January 2021<\/strong> \u2013 Over the past 120 years, the <a title=\"National Association of Music Merchants\" href=\"https:\/\/www.namm.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">National Association of Music Merchants<\/a> has grown from a small, domestic consortium of piano dealers into a massive educational and support organization boasting arguably the world\u2019s best trade show dedicated to both the business and pleasure of making music. When the eagerly anticipated 2021 NAMM Show had to be canceled due to continued COVID concerns, the association quickly pivoted its focus by creating a digital alternative known as Believe in Music Week, running from January 18 to 22.\n<br>\n<br>\nL-Acoustics announces that it is fully supporting <a href=\"https:\/\/www.namm.org\/\" title=\"NAMM\" target=\"_blank\" rel=\"noopener noreferrer\">NAMM<\/a> this month by sponsoring a virtual Marketplace booth, where it will be hosting a comprehensive lineup of eight unique video sessions on a variety of topics, all with live Q&amp;A. Visitors can also book online meetings with L-Acoustics team members, chat live, and receive special access to swag and an exciting giveaway.\n<br>\n<br>\nOf particular note will be the booth\u2019s keynote session, \u201c<a title=\"Contour XO\" href=\"https:\/\/l-acoustics-creations.com\/collaborations\/contour-xo-by-jhaudio\/\" target=\"_blank\" rel=\"noopener noreferrer\">Contour XO<\/a> IEM Origins Story,\u201d moderated by FOH Engineer Chris Rabold (Bruno Mars, Lady Gaga, Beyonc\u00e9). This will be a Zoom \u201cfireside chat\u201d discussion with L-Acoustics Founder and President Dr. Christian Heil and JH Audio Founder and President Jerry Harvey. This illuminating conversation explores their origins in pro audio and how they came to collaborate on the recently-launched Contour XO in-ear monitor.\n<br>\n<br>\n\u201cImmersive Audio for Houses of Worship\u201d will be another standout session, with L-Acoustics Application Manager Josh Maichele hosting a conversation with technical directors at three churches\u2014Mount Paran in Georgia, Orchard Hills in Pennsylvania, and River Pointe in Texas\u2014to learn about why they each chose <a title=\"L-ISA Immersive Hyperreal Soun\" href=\"https:\/\/www.l-isa-immersive.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">L-ISA Immersive Hyperreal Sound<\/a> technology for their congregations.\n<br>\n<br>\nThe full schedule of video sessions from L-Acoustics is as follows (all times are PST):\n<br>\n<br>\n<strong>Thursday, January 21st:<\/strong>\n<ul>\n \t<li>8:00 a.m. \u2013 L-ISA: Immersive Audio for Houses of Worship<\/li>\n \t<li>10:00 a.m. \u2013 The Power of K3: Compact, Full-Range, No Compromises<\/li>\n \t<li>1:00 p.m. \u2013 L-Acoustics Creations: The Power of Pro Audio at Home<\/li>\n \t<li>3:00 p.m. \u2013 L-ISA: Immersive Mixing Techniques with Robert Scovill<\/li>\n<\/ul>\n<strong>Friday, January 22nd:<\/strong>\n<ul>\n \t<li>8:00 a.m. \u2013 Contour XO IEM Origins Story: A discussion with Dr. Christian Heil and Jerry Harvey, hosted by Ambassador Chris Rabold<\/li>\n \t<li>10:00 a.m. \u2013 A10: The Perfect Fit for Event Audiences of 50-5,000<\/li>\n \t<li>1:00 p.m. \u2013 L-ISA Theatrical Workflow: From Concept to Performance<\/li>\n \t<li>3:00 p.m. \u2013 MILAN \/ AVB: Audio and Control Data Over a Single Network<\/li>\n<\/ul>\nFurthermore, L-Acoustics L-ISA Application Engineer Carlos Mosquera will take a deep dive into the anatomy of an L-ISA mix with a binaural performance and mixing tutorial on NAMM\u2019s Believe in Music Gear TV during the week.\n<br>\n<br>\n\u201cNAMM has always been much more than an industry trade show,\u201d shares Alan Macpherson, CEO, L-Acoustics Americas. \u201cThe organization\u2019s reach in music advocacy, market development, and educational focus have all been key to keeping NAMM\u2019s strong leadership position. Shows have thrived, despite sea changes in the market over the years, and this is evidenced by the smart and concerted effort to bring professional audio to the fore. This year, NAMM has risen to a new challenge, yet again with its Believe in Music Week, a well thought out alternative to the in-person trade show that should provide excellent interaction. L-Acoustics is proud to be part of it, and we look forward to making quality connections with both new and existing customers this month!\u201d\n<br>\n<br>\nFree registration for the 2021 NAMM Believe in Music Week can be found here: <a title=\"https:\/\/attend.believeinmusic.tv\/register\" href=\"https:\/\/attend.believeinmusic.tv\/register\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/attend.believeinmusic.tv\/register<\/a>.\n<br>\n<br>\nAdditional details on the L-Acoustics live sessions are at <a title=\"app-lacoustics-itd-prd.azurewebsites.net\" href=\"https:\/\/www.l-acoustics.com\/en\/\">www.l-acoustics.com<\/a>.\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" data-id=\"10106\" src=\"\/wp-content\/uploads\/2021\/04\/LA_NAMM21_Contour_XO.jpg\" alt=\"LA_NAMM21_Contour_XO\" class=\"wp-image-10106\"\/><figcaption class=\"wp-element-caption\">L-Acoustics Founder and President Dr. Christian Heil (left) and JH Audio Founder and President Jerry Harvey (right), who will both be interviewed by Chris Rabold in the \u201cContour XO IEM Origins Story\u201d session<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" data-id=\"10108\" src=\"\/wp-content\/uploads\/2021\/04\/LA_NAMM21_L-ISA_HOW.jpg\" alt=\"LA_NAMM21_L-ISA_HOW\" class=\"wp-image-10108\"\/><figcaption class=\"wp-element-caption\">L-Acoustics Application Manager Josh Maichele will be hosting the session \u201cL-ISA: Immersive Audio for Houses of Worship\u201d<\/figcaption><\/figure>\n<\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Virtual Marketplace booth to offer eight new video sessions on a variety of topics CARLSBAD, California \u2013 January 2021 \u2013 Over the past 120 years, the National Association of Music Merchants has grown from a small, domestic consortium of piano dealers into a massive educational and support organization boasting arguably the world\u2019s best trade show [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10102,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"news_tags":"","tags_api":"","footnotes":""},"news-tag":[],"class_list":["post-10101","press-release","type-press-release","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - 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